ekta kapoor response
Saas Comparison Surprises, Anupamaa Outscores Kyunki
Anupamaa outscores Kyunki Saas Bhi Kabhi Bahu Thi 2 by 18% in recent viewer ratings, showing stronger audience engagement and higher ROI potential. The debate began after Ekta Kapoor’s comment, prompting analysts to treat the two dramas as comparable SaaS products. This lens reveals how narrative longevity translates into