ekta kapoor reactions
Saas Comparison Isn't What Advertisers Wanted
The Unexpected Hashtag Surge In 2026, the hashtag #KSBtH2 generated more than 1.2 million mentions, outpacing the average episode viewership of the show it references. This spike showed that social buzz can eclipse traditional media metrics, prompting Ekta Kapoor to address the phenomenon publicly. I first noticed the trend