co-marketing storytelling

HN Original: Leveraging B2B Co-Marketing to Drive Enterprise SaaS Adoption in Underpenetrated Hospitality Sectors: How Co-Mar

How Co-Marking Cut Enterprise SaaS Costs 30%

How Co-Marking Cut Enterprise SaaS Costs 30% 30% improvement in renewal rates was recorded when boutique hotels partnered on storytelling campaigns in 2024, proving that shared narratives directly cut SaaS expenses. By weaving hotel culture into the SaaS message, hotels reduced acquisition costs and boosted lifetime value. Enterprise SaaS Adoption: