b2b co‑marketing
68% Faster Enterprise SaaS Adoption With B2B Co‑Marketing
A recent study shows that 68% of hospitality businesses that partner on joint marketing open, close, and integrate reservations-management SaaS in under a year - versus the 31% who go solo. This rapid timeline reflects the power of shared resources and coordinated go-to-market plans. In my experience, aligning sales, product,