b2b co‑marketing strategies

HN Original: Leveraging B2B Co-Marketing to Drive Enterprise SaaS Adoption in Underpenetrated Hospitality Sectors — Photo by

Secret Co‑Marketing Move Catapulted Boutique Hotels Into Enterprise SaaS

Co-marketing accelerates boutique hotel SaaS adoption by aligning launch timing, joint branding, and shared resources. When a cloud-based property-management system teams up with a boutique chain, both sides watch pipelines swell and guest experiences sharpen. Enterprise SaaS: Co-Marketing as the Catalyst Key Takeaways * Co-aligned calendars boost pipeline by >40%